• GROUND agency launches QUANTUM MEDITATION with a strong brand, value proposition and roots to grow.

// ABOUT OUR CLIENT

Quantum Group Meditation programmes unlock the limitless potential of people, impacting the performance of the business as a whole.

// WHAT WE DELIVERED

// Value Proposition // Brand Identity // Web Design // Content Management (Articles + Press) // Sales Collateral // Print Design // Event Design // Social Platforming // Sales Collateral

Branding / Design Stationary
Branding / Design / Web / Content Website
Branding / Design / Event Wellbeing Festival Banner
Branding / Design Logo
Branding / Design / Content White Paper
Branding / Design / Social Wellbeing Festival 2017

// THE RESULTS

“I came to GROUND.agency with the idea for a meditation business and they have transformed that into an offering that works for business leaders and their employees. The brand they have developed ensures I can expand my offering to other target markets like Education as my business grows. They are strategic partners in the truest sense always with my best interests at the forefront, advising budget spend only on the right elements that will make the most impact. Through their network they found me an opportunity for a Case Study with City Hall – that’s the kind of partner value they can add, I can’t recommend their service highly enough."

DAWN JOHN - FOUNDER, QUANTUM MEDITATION

We really did make it all possible!

  • Created strong Value Proposition
  • Created Brand Identity relevant to the B2B target audience.
  • Web design, Content & Copy developed.
  • Social Platform set up – Twitter & LinkedIn
  • Sales Guidelines Document
  • Content Strategy for Launch campaign - LinkedIn published articles, curated/created tweets, case study pitches to businesses.
  • Event graphics – Pop up banners, Canvas
  • Sales Collateral - conception, copywriting, design – Print and Digital

For wellbeing businesses looking to target a business audience it is important to build the profile of the business to appeal to a B2B audience. Identifying the USP and Value Proposition for the Business in any new venture is a vital foundational step and one that is so often overlooked.

Quantum is a brand-new start-up business in launch phase. Their founder Dawn John was delivering meditation in a B2C environment and wished to expand into the Corporate market. She briefed GROUND to undertake a review of the target market and their pain points and potential barriers and craft the offering to address these.